How's your brand? Up to date or out of date? If you're not sure, you'll be interested in this workshop that looks at branding from five different directions: Bulletproof Your Brand — Strategic branding with Maja Haloway, the Marketing Mastermind Your Brand DNA — Brand essence with Leslie Ann Akin, the Brand Boss 5 Ways to Up Your Visual A Game — Branding with images by Amanda Goff, the Visual Virtuoso More than Just a Pretty Face — Branding with your website by Jan Bear the … [Read more...] about (Video) Xtreme Makeover Branding Challenge
Content Marketing
Buyer’s Journey Map: Your Route to Marketing Success
Do you have a buyer's journey map for your clients? We often think about how our people find us. In-person networking, a speaking engagement, a blog post, social media, and so forth. But what do they do next is just as important as how they get to you. There’s an old saying accredited to Lao-Tzu, “A journey of a thousand miles begins with a single step." It’s true for your clients also. And that first step is probably not filling out an order form or engaging your services. The exact … [Read more...] about Buyer’s Journey Map: Your Route to Marketing Success
Make the Most of Content Marketing for Small Business
Content marketing for small business is a different beast from content marketing for Coca-Cola or Nike. I recently took a course from Hubspot and got a certification in content marketing. It was good information, and I learned a lot, but throughout the course, the presenters were always talking about "your team" working with some other team. If you're like me, "your team" is you, or if we're working together, your team is us, and maybe a few other people. But it's not Sales vs. Marketing … [Read more...] about Make the Most of Content Marketing for Small Business
Create Target Marketing Strategies Based on Clients’ Life Events
Developing effective target marketing strategies is the foundation of your marketing. The reason is simple: If you don’t know who you’re talking to, you don’t know what to say. Knowing and reaching the right people will Save time and money on your marketing efforts Communicate with the people who need and want what you do Attract the clients you love to work for Whenever I find a target marketing strategy that helps me reach “my people,” I count it a big win. My ears pricked … [Read more...] about Create Target Marketing Strategies Based on Clients’ Life Events
How to Plan Your Content Strategy for the Web
Creating your content strategy for the web is the key to making the most of content marketing without getting overwhelmed, losing focus, and giving up. Last week I explained why it's worth the trouble to create a content plan for your website. Today I'm going to explain the basics of getting the content strategy for your website up and running. 1. Where Do You Want to Go? Your business is taking you on a journey. Where it's going is mostly up to you. What's the kind of life you … [Read more...] about How to Plan Your Content Strategy for the Web
