Today I start to eat my own dogfood. I’ve been telling people for years about a way to do two very valuable things at once: Writing a book by producing a blog. Thus the title “Blog to Book.” The 'Blog Your Book' Track Record It’s path to publication that has worked before. One well-known example is Julie and Julia, the 2009 movie starring Meryl Streep that began with a blog about cooking all 524 of Julia Child’s recipes in 365 days. Another is the 2008 book Waiter Rant: Thanks for the … [Read more...] about Blog to Book: Introduction
Content Marketing
(Video) Xtreme Makeover Branding Challenge
How's your brand? Up to date or out of date? If you're not sure, you'll be interested in this workshop that looks at branding from five different directions: Bulletproof Your Brand — Strategic branding with Maja Haloway, the Marketing Mastermind Your Brand DNA — Brand essence with Leslie Ann Akin, the Brand Boss 5 Ways to Up Your Visual A Game — Branding with images by Amanda Goff, the Visual Virtuoso More than Just a Pretty Face — Branding with your website by Jan Bear the … [Read more...] about (Video) Xtreme Makeover Branding Challenge
Buyer’s Journey Map: Your Route to Marketing Success
Do you have a buyer's journey map for your clients? We often think about how our people find us. In-person networking, a speaking engagement, a blog post, social media, and so forth. But what do they do next is just as important as how they get to you. There’s an old saying accredited to Lao-Tzu, “A journey of a thousand miles begins with a single step." It’s true for your clients also. And that first step is probably not filling out an order form or engaging your services. The exact … [Read more...] about Buyer’s Journey Map: Your Route to Marketing Success
Make the Most of Content Marketing for Small Business
Content marketing for small business is a different beast from content marketing for Coca-Cola or Nike. I recently took a course from Hubspot and got a certification in content marketing. It was good information, and I learned a lot, but throughout the course, the presenters were always talking about "your team" working with some other team. If you're like me, "your team" is you, or if we're working together, your team is us, and maybe a few other people. But it's not Sales vs. Marketing … [Read more...] about Make the Most of Content Marketing for Small Business
Create Target Marketing Strategies Based on Clients’ Life Events
Developing effective target marketing strategies is the foundation of your marketing. The reason is simple: If you don’t know who you’re talking to, you don’t know what to say. Knowing and reaching the right people will Save time and money on your marketing efforts Communicate with the people who need and want what you do Attract the clients you love to work for Whenever I find a target marketing strategy that helps me reach “my people,” I count it a big win. My ears pricked … [Read more...] about Create Target Marketing Strategies Based on Clients’ Life Events