How's your brand? Up to date or out of date? If you're not sure, you'll be interested in this workshop that looks at branding from five different directions: Bulletproof Your Brand — Strategic branding with Maja Haloway, the Marketing Mastermind Your Brand DNA — Brand essence with Leslie Ann Akin, the Brand Boss 5 Ways to Up Your Visual A Game — Branding with images by Amanda Goff, the Visual Virtuoso More than Just a Pretty Face — Branding with your website by Jan Bear the … [Read more...] about (Video) Xtreme Makeover Branding Challenge
Web Writing
Writing for the Web: The Secret Sauce for Your Business
A gorgeous website can attract your web visitors to look you over, but you make deep personal connections through your writing for the web. Easy-to-navigate design, attractive images and colors, and clear writing are an unbeatable combination to deliver your message and entire your visitors to become clients. Does your website work for you? Does it — bring in prospects? convert them to clients? engage them to come back for more? Carefully crafted, the writing on your website … [Read more...] about Writing for the Web: The Secret Sauce for Your Business
How Blogging Makes Your Website SEO Friendly
For many business owners, having an SEO-friendly website is a goal that they never quite get around to. That’s a missed opportunity. Remember middle-school dances? The little clutch of girls sitting at one side, laughing too loud and glancing out the corner of their eye at the little clutch of boys in the other corner, laughing too loud and looking at the girls who are already dancing? The web is like that. Millions of websites waiting for visitors and a relative few getting all the … [Read more...] about How Blogging Makes Your Website SEO Friendly
Blogging Is Not Dead: Benefits of Blogging for Business
Big businesses are discovering the benefits of blogging for business. The amount of their marketing budget spent on blogs climbed from 9 percent to more than 20 percent in just three years. Smaller businesses and one-person shops are taking longer to adopt the practice, partly because it's easy to see that blogging is an investment in time and/or money, and partly because they don'tunderstand the benefits of blogging for business. Is Business Blogging Dead? Add to the mix the many articles … [Read more...] about Blogging Is Not Dead: Benefits of Blogging for Business
Pleasing the Google Gods: Off-Site SEO
In this, the third of a 3-part series on practical SEO for your website, I talk about off-site SEO — sending Google signals from outside your own website, to serve as testimonials to your web content. Here are links to the first two parts in the series: Part 1: SEO Good Practices: Pleasing the Google Gods Part 2: Pleasing the Google Gods 2: How to Do Onpage SEO The SEO of Boasting We all know that guy who says he climbed Everest, went drinking with Keith Richards, wrote a NYT best-selling … [Read more...] about Pleasing the Google Gods: Off-Site SEO