Second in a series on practical SEO for non-experts. Part 1 covered SEO good practices. Here you are, with a nice, shiny new website. Looks so beautiful you could hang it over your sofa. But no one comes to visit. Google can help you get visitors, but you have to speak Google, so that its bots know what's on offer. You have to know how to do onpage SEO. In my prior article about SEO good practices, I explained something about the way Google thinks. The important thing to know for how … [Read more...] about Pleasing the Google Gods 2: How to Do Onpage SEO
Web Writing
SEO Good Practices: Pleasing the Google Gods
People are searching for you on Google (and the other search engines). Using SEO good practices will help them find you. Clawing Your Way to the Top of the Heap Every second there are more than 40,000 Google inquiries. That adds up to more than 3.5 billion per day. Most of them aren't your people. They're looking for something else. Or maybe they want your hard work for free, or they're someplace you don't serve, or they don't speak your language, or they're just jerks. Let's leave them out … [Read more...] about SEO Good Practices: Pleasing the Google Gods
7 Secrets to Writing Website Copy that Sells
Your website is a valuable plot of digital real estate. It is the hub of your marketing efforts -- both online and offline. With effective writing, the website copy on your site will attract new clients and help you nurture the ones you have. Many coaches and other professionals depend on face-to-face meetings. Those personal connections are very good, but your high-quality web writing can supplement your in-person meetings: Reaching out beyond your local community Giving people a … [Read more...] about 7 Secrets to Writing Website Copy that Sells