Writing your own story can be the hardest part of marketing. That's frustrating, because telling your story is the key to making deep engagement with your clients, showing the power of what you offer, and at the end of the day, sales. I ran across a series of blog posts from story expert Michael Hauge that can help pull a powerful story from the random facts of your life. The posts all look at conflict as the heart of a story. First Key: Stakes If a story is like a a poker game, the … [Read more...] about Keys to Conflict in Storytelling
Marketing Basics
Unique Business Cards: More than Just a Marketing Tool
When I asked for unique business cards to replace the ones I had for Professional Web Strategies, I expected to get an attractive logo and a good marketing tool, but I didn't know how much more I would receive. That was because I had never worked with Leslie Ann Akin, The Brand Boss. I've known Leslie for a few months now. A former professional clown, she has been working in graphic design since the ’80s, and I’ve seen her beautiful work product, both on the walls of her office and in the … [Read more...] about Unique Business Cards: More than Just a Marketing Tool
