Writing your own story can be the hardest part of marketing. That's frustrating, because telling your story is the key to making deep engagement with your clients, showing the power of what you offer, and at the end of the day, sales. I ran across a series of blog posts from story expert Michael Hauge that can help pull a powerful story from the random facts of your life. The posts all look at conflict as the heart of a story. First Key: Stakes If a story is like a a poker game, the … [Read more...] about Keys to Conflict in Storytelling
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