Creating your content strategy for the web is the key to making the most of content marketing without getting overwhelmed, losing focus, and giving up. Last week I explained why it's worth the trouble to create a content plan for your website. Today I'm going to explain the basics of getting the content strategy for your website up and running. 1. Where Do You Want to Go? Your business is taking you on a journey. Where it's going is mostly up to you. What's the kind of life you … [Read more...] about How to Plan Your Content Strategy for the Web