In this, the third of a 3-part series on practical SEO for your website, I talk about off-site SEO — sending Google signals from outside your own website, to serve as testimonials to your web content. Here are links to the first two parts in the series: Part 1: SEO Good Practices: Pleasing the Google Gods Part 2: Pleasing the Google Gods 2: How to Do Onpage SEO The SEO of Boasting We all know that guy who says he climbed Everest, went drinking with Keith Richards, wrote a NYT best-selling … [Read more...] about Pleasing the Google Gods: Off-Site SEO
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Pleasing the Google Gods 2: How to Do Onpage SEO
Second in a series on practical SEO for non-experts. Part 1 covered SEO good practices. Here you are, with a nice, shiny new website. Looks so beautiful you could hang it over your sofa. But no one comes to visit. Google can help you get visitors, but you have to speak Google, so that its bots know what's on offer. You have to know how to do onpage SEO. In my prior article about SEO good practices, I explained something about the way Google thinks. The important thing to know for how … [Read more...] about Pleasing the Google Gods 2: How to Do Onpage SEO
SEO Good Practices: Pleasing the Google Gods
People are searching for you on Google (and the other search engines). Using SEO good practices will help them find you. Clawing Your Way to the Top of the Heap Every second there are more than 40,000 Google inquiries. That adds up to more than 3.5 billion per day. Most of them aren't your people. They're looking for something else. Or maybe they want your hard work for free, or they're someplace you don't serve, or they don't speak your language, or they're just jerks. Let's leave them out … [Read more...] about SEO Good Practices: Pleasing the Google Gods