Big businesses are discovering the benefits of blogging for business. The amount of their marketing budget spent on blogs climbed from 9 percent to more than 20 percent in just three years.
Smaller businesses and one-person shops are taking longer to adopt the practice, partly because it’s easy to see that blogging is an investment in time and/or money, and partly because they don’tunderstand the benefits of blogging for business.
Is Business Blogging Dead?
Add to the mix the many articles that declare blogging dead.
You see them all the time.
Part of the issue has to do with the definition of blogging. It certainly has changed since it started around the turn of this century.
Back then, the web was so new that people would be happy to read about your breakfast. Even now, some people successfully chronicle their life journeys, but that’s not what I’m talking about.
If you own a business and your website doesn’t have an active blog, you’re passing on some enormous opportunities to reach and connect with your audience.
Benefits of Blogging for Business
Here’s an infographic compiled by Writtent.com.
Takeaways on the Benefits of Blogging for Business
A quick read of the infographic tells you a few things.
- Blogging as a marketing technique is growing, not dying.
- Blogging works in business-to-business as well as business-to-consumer environments.
- In business blogging, more is better.
It focuses more on big businesses with a staff and marketing budget, but that doesn’t mean that blogging is outside your capability.
Are you interested in the benefits of blogging for your business? If so, contact me for a free conversation, to see if it might be a good fit for you.