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You are here: Home / Content Marketing / How’s Your Whuffie? Social Marketing for Attorneys

How’s Your Whuffie? Social Marketing for Attorneys

May 29, 2014 By Jan Bear Leave a Comment

The Power of Social Networking: Using the Whuffie Factor to Build Your BusinessYou have an advantage as a solo or small-firm attorney — not only because you get to set your own agenda for your practice, but also because you have agility that big law firms don’t have.

Tara Hunt, author of the 2009 social marketing book The Whuffie Factor: Using the Power of Social Networks to Build Your Business, said in an interview with Rosemary O’Neill at Successful Blog:

Individuals understand how to build Whuffie [social capital] because every relationship is important to them – especially when they are starting out – but brands are still thinking in terms of mass market. They don’t know how to invest in one relationship at a time.

Rosemary and Tara may be talking about makeup, food, and other products, but what they’re saying applies to anyone selling services as well in this social-media-saturated environment. You’ll need to adapt this advice to your unique situation as an attorney, but don’t discount its value because of that.

People want to do business with people, more than with institutions. The personal relationships you build, offline or online, through web content, newsletters, or social media (the right social media for your audience) will build your stream of clients for long-term growth and security.

Filed Under: Content Marketing Tagged With: attorney marketing

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