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You are here: Home / Archives for buyer’s journey

buyer's journey

Buyer’s Journey Map: Your Route to Marketing Success

April 6, 2018 By Jan Bear Leave a Comment

A journey of a thousand miles begins with a single step.

Do you have a buyer's journey map for your clients? We often think about how our people find us. In-person networking, a speaking engagement, a blog post, social media, and so forth. But what do they do next is just as important as how they get to you. There’s an old saying accredited to Lao-Tzu, “A journey of a thousand miles begins with a single step." It’s true for your clients also. And that first step is probably not filling out an order form or engaging your services. The exact … [Read more...] about Buyer’s Journey Map: Your Route to Marketing Success

Filed Under: Content Marketing Tagged With: buyer's journey

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