buyer's journey

Do you have a buyer's journey map for your clients? We often think about how our people find us. In-person networking, a speaking engagement, a blog post, social media, and so forth. But what do they do next is just as important as how they get to you. There’s an old saying accredited to Lao-Tzu, “A journey of a thousand miles begins with a single step." It’s true for your clients also. And that first step is probably not filling out an order form or engaging your services. The exact … [Read more...] about Buyer’s Journey Map: Your Route to Marketing Success