My theme for May, as I get this blog up and running, is content planning. Planning makes everything easier, from writing a book to running a marathon to taking a vacation. Your content plan is not a rigid box that locks you in. Instead it gives structure and direction, so that you know where you're going and how you intend to get there. Changes happen, and that's good. But a plan will help you avoid costly and futile "random acts of marketing" (not my original phrase, but I love it). 10 … [Read more...] about 10 Content Planning Tips to Keep Your Audience Engaged
We're all busy. There's work and marketing and networking and work and more work. There's certainly not time to create a content plan for your website. Content marketing is a powerful way to -- Attract new clients Engage the right ones Persuade them that you are the one to help them. Justin McGill, writing at Hubspot, says, "Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads." The problem is that … [Read more...] about Why Bother to Develop a Content Plan for Your Website?
In planning social media content, you build on the same solid foundation as in every other kind of communication: Who are you talking to? What is your message? What is your goal? It doesn’t matter whether you're planning web content, social media outreach, a book, or a conversation. Disha Kathuria, writing about planning social media posts at YourStory.com, takes these three questions and divides them in some useful ways, to make your a social media plan a good fit for … [Read more...] about Planning Social Media Content: 6 Questions for Your Foundation
Your professional website can help your networking around the clock, year-round. Clients come and go. They finish their cases and move on. Sometimes they even die. And there you are with a hole in your schedule and the same recurring bills. It takes a constant stream of new clients to replace the old ones and to build your practice for the future. Face-to-face networking is great. Whether you do volunteer work or participate in networking events, the contacts you make and the referrals … [Read more...] about Your Professional Website: A 24/7 Networking Assistant
You have an advantage as a solo or small-firm attorney — not only because you get to set your own agenda for your practice, but also because you have agility that big law firms don’t have. Tara Hunt, author of the 2009 social marketing book The Whuffie Factor: Using the Power of Social Networks to Build Your Business, said in an interview with Rosemary O’Neill at Successful Blog: Individuals understand how to build Whuffie [social capital] because every relationship is important to them – … [Read more...] about How’s Your Whuffie? Social Marketing for Attorneys