You have an advantage as a solo or small-firm attorney — not only because you get to set your own agenda for your practice, but also because you have agility that big law firms don’t have. Tara Hunt, author of the 2009 social marketing book The Whuffie Factor: Using the Power of Social Networks to Build Your Business, said in an interview with Rosemary O’Neill at Successful Blog: Individuals understand how to build Whuffie [social capital] because every relationship is important to them – … [Read more...] about How’s Your Whuffie? Social Marketing for Attorneys
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