• Skip to main content
  • Skip to primary sidebar

Bear Web Content

Wordsmith • Book Designer • Web Manager

  • Home
  • About
    • Testimonials
  • Blog
  • Services
    • Books
    • Websites
      • Website Review
      • Website Maintenance
    • Web Writing
    • Newsletters
    • Portfolio
  • Contact
    • Support
You are here: Home / Blog

Blog

Buyer’s Journey Map: Your Route to Marketing Success

April 6, 2018 By Jan Bear Leave a Comment

A journey of a thousand miles begins with a single step.

Do you have a buyer's journey map for your clients? We often think about how our people find us. In-person networking, a speaking engagement, a blog post, social media, and so forth. But what do they do next is just as important as how they get to you. There’s an old saying accredited to Lao-Tzu, “A journey of a thousand miles begins with a single step." It’s true for your clients also. And that first step is probably not filling out an order form or engaging your services. The exact … [Read more...] about Buyer’s Journey Map: Your Route to Marketing Success

Filed Under: Content Marketing Tagged With: buyer's journey

Stop! Check the Image Copyright before You Post

March 9, 2018 By Jan Bear Leave a Comment

Image copyright is something you, as a web publisher, need to take into account. It’s amazing how many site owners don’t even know they need to consider it. It’s one of those things that not knowing about can be a big problem. A friend of mine got an email from an attorney for one of the big stock photo sources. It seems she had a photo of theirs on her site, and they wanted $700 for past-due royalties. I’ve heard of people getting demands for $7,000 and up. If that happened to you, you … [Read more...] about Stop! Check the Image Copyright before You Post

Filed Under: Website

Make the Most of Content Marketing for Small Business

February 8, 2018 By Jan Bear Leave a Comment

Woman thinking in coffee shop

Content marketing for small business is a different beast from content marketing for Coca-Cola or Nike. I recently took a course from Hubspot and got a certification in content marketing. It was good information, and I learned a lot, but throughout the course, the presenters were always talking about "your team" working with some other team. If you're like me, "your team" is you, or if we're working together, your team is us, and maybe a few other people. But it's not Sales vs. Marketing … [Read more...] about Make the Most of Content Marketing for Small Business

Filed Under: Content Marketing

Why Use WordPress for Your Business Website

February 5, 2018 By Jan Bear Leave a Comment

Why use WordPress for your business website? Your website is the hub of your marketing, and it makes a big difference whether it looks good, has the functions you need, and is easy to maintain and flexible to change. WordPress provides all those things. Not that long ago business owners with not much knowledge of the web were at the mercy of their web designers. Often, they ended up with horror stores instead of websites: Expensive, overly complicated sites that no one but the original … [Read more...] about Why Use WordPress for Your Business Website

Filed Under: Website Tagged With: WordPress

How Blogging Makes Your Website SEO Friendly

February 2, 2018 By Jan Bear Leave a Comment

Robots welcome to seo-friendly website

For many business owners, having an SEO-friendly website is a goal that they never quite get around to. That’s a missed opportunity. Remember middle-school dances? The little clutch of girls sitting at one side, laughing too loud and glancing out the corner of their eye at the little clutch of boys in the other corner, laughing too loud and looking at the girls who are already dancing? The web is like that. Millions of websites waiting for visitors and a relative few getting all the … [Read more...] about How Blogging Makes Your Website SEO Friendly

Filed Under: Web Writing, Website

Blogging Is Not Dead: Benefits of Blogging for Business

January 18, 2018 By Jan Bear Leave a Comment

Benefits of Business Blogging

Big businesses are discovering the benefits of blogging for business. The amount of their marketing budget spent on blogs climbed from 9 percent to more than 20 percent in just three years. Smaller businesses and one-person shops are taking longer to adopt the practice, partly because it's easy to see that blogging is an investment in time and/or money, and partly because they don'tunderstand the benefits of blogging for business. Is Business Blogging Dead? Add to the mix the many articles … [Read more...] about Blogging Is Not Dead: Benefits of Blogging for Business

Filed Under: Web Writing Tagged With: business blogging

Create Target Marketing Strategies Based on Clients’ Life Events

January 10, 2018 By Jan Bear Leave a Comment

Shape your target marketing strategies around life events

Developing effective target marketing strategies is the foundation of your marketing. The reason is simple: If you don’t know who you’re talking to, you don’t know what to say. Knowing and reaching the right people will Save time and money on your marketing efforts Communicate with the people who need and want what you do Attract the clients you love to work for Whenever I find a target market​ing strategy that helps me reach “my people,” I count it a big win. My ears pricked … [Read more...] about Create Target Marketing Strategies Based on Clients’ Life Events

Filed Under: Content Marketing Tagged With: Target marketing

Pleasing the Google Gods: Off-Site SEO

July 4, 2017 By Jan Bear Leave a Comment

Off-site SEO

In this, the third of a 3-part series on practical SEO for your website, I talk about off-site SEO — sending Google signals from outside your own website, to serve as testimonials to your web content. Here are links to the first two parts in the series: Part 1: SEO Good Practices: Pleasing the Google Gods Part 2: Pleasing the Google Gods 2: How to Do Onpage SEO The SEO of Boasting We all know that guy who says he climbed Everest, went drinking with Keith Richards, wrote a NYT best-selling … [Read more...] about Pleasing the Google Gods: Off-Site SEO

Filed Under: Web Writing Tagged With: SEO

Pleasing the Google Gods 2: How to Do Onpage SEO

June 23, 2017 By Jan Bear Leave a Comment

Do you speak search?

Second in a series on practical SEO for non-experts. Part 1 covered SEO good practices. Here you are, with a nice, shiny new website. Looks so beautiful you could hang it over your sofa. But no one comes to visit. ​Google can help you get visitors, but you have to speak Google, so that its bots know what's on offer. You have to know how to do onpage SEO. ​In my prior article about SEO good practices, I explained something about the way Google thinks. The important thing to know for how … [Read more...] about Pleasing the Google Gods 2: How to Do Onpage SEO

Filed Under: Web Writing Tagged With: SEO

AppSumo: Juicy Deals for Businesspeople

June 14, 2017 By Jan Bear Leave a Comment

I was talking to a friend the other day and mentioned that I save a lot of time with a tool I got through AppSumo. See, I got a lifetime membership for $39 and now find myself unable to imagine getting along without it. She said, "Who?" AppSumo. In some places I hang out, people just say, "Yeah, I got another deal on AppSumo," and everybody knows exactly what they're talking about. But my friend didn't, and maybe you don't either. In that case, you might be missing out. If you get on … [Read more...] about AppSumo: Juicy Deals for Businesspeople

Filed Under: Productivity

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to Next Page »

Primary Sidebar

Blog Topics

  • Content Marketing
  • Marketing Basics
  • Productivity
  • Profiles
  • Web Writing
  • Website

Contact Me

Jan Bear
Bear Web Content
3326 Senecal Creek Dr.
Woodburn, Oregon 97071

(503) 807-4611

Jan@BearWebContent.com

PRIVACY POLICY

© 2014-2021 • Site by Jan Bear, Bear Web Content • Bear photo by Janko Ferlič on Unsplash